Scientists have discovered an effective method for getting people to drink less alcohol, research suggests. By highlighting the increased risk of cancer that comes with imbibing, and pairing that with counting each and every drink, it's possible to reduce alcohol intake. In a study of almost 8,000 people published in 2021, researchers found this particular combination of 'why to reduce' and 'how to reduce' messaging can be useful for promoting good health in a population. "Telling people