Getty Carson Hocevar celebrates along the wall after winning the NASCAR Cup Series Jack Link’s 500 at Talladega Superspeedway in the No. 77 Chili’s Ride the ’Dente Chevrolet. A Talladega win always turns heads. This one reached the boardroom. Within hours of Carson Hocevar driving the No. 77 Chili’s “Ride the ’Dente” Chevrolet to victory at Talladega Superspeedway, Chili’s CEO Kevin Hochman publicly reacted — offering a rare, real-time look at how a major national brand views its NASCAR