Amazon’s new plan for games: James Bond and AI Snoop Dogg
Entertainment
Amazon’s gaming strategy has never really been clear. It’s been very active in the space: acquiring Twitch , launching its Luna cloud gaming service nearly six years ago , investing heavily in MMOs during the peak of live-service wave, and having access to a huge slate of franchises through Prime Video and the MGM Studios library . Late last year, the company announced a major pivot, relaunching Luna with a focus on party games you can play with just your phone as a controller — including an AI-
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