The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway? Actress Chloë Grace Moretz and pop star Rina Sawayama have introduced Godmode, a gaming-inspired cosmetics brand. The label, which launches in early June with a gamified first drop, seeks to tap into the growing female gamer demographic through immersive storytelling,