Home > Culture & Lifestyle > Sports Pro Available to WrapPRO members Nielsen also notes that 81% of streaming views for adults ages 18 to 49 occurs on ad-supported platform tiers Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to new insights from Nielsen. In comparison, broadcast without sports comprised 9.8% of the total viewership pie, cable without sports made up 18% and streaming without sports made up 43%.