Ferrari's polarizing electric Luce is a bet on a huge untapped market

Sebastian Ujică

Ferrari's new electric car is off to a bad start in the court of public opinion. The Italian automaker might be more concerned about a market where electric vehicles reign supreme — China. Earlier this week, the internet — and Ferrari's ex-chair — wasted no time in roasting the Luce , a $640,000 five-seat EV designed by legendary former Apple designer Jony Ive. "It risks destroying a legend, and I'm deeply sorry. I hope they at least remove the prancing horse from that car," Luca Cordero di

astăzi