How Gen Z Leaders Behind UTA’s ZCON Are Capitalizing on ‘Authenticity’: We’re Asking ‘Well-Seasoned Executives’ to Do ‘Pretty Crazy Things’
Sebastian Ujică
The bubbles have settled after UTA ‘s ZCON event and new Gen Z-taught lessons have, hopefully, been learned by old-guard executives looking to team with the next wave of movers and shakers in media. And plans have already started for ZCON 2026 — and more. “This doesn’t only have to live at ZCON. This idea that we need to be intergenerationally, intersectionally platforming creative voices and connecting brands to culture can exist everywhere, and ought to exist everywhere,” Ziad Ahmed, head of
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