Imax Is the Hottest Brand in Movies. Why Is It for Sale?

Sebastian Ujică

Imax has been in an enviable position since the great box office reset. It’s no secret that movie theater attendance has languished in post-pandemic years. But when audiences have opted to go to cinemas, they’ve gravitated toward premium moviegoing options like Imax to distinguish the big screen experience from watching a film at home. To wit: Imax saw record ticket sales of $1.2 billion in 2025 even as the overall box office was down 30% from pre-COVID times. And the technology company is

Tag-uri: Coronavirus