Software companies are already swarming ChatGPT's ad economy
Sebastian Ujică
Bit by bit, advertisements are creeping onto ChatGPT. OpenAI's ads push has been met with intense scrutiny. It's a potentially huge revenue driver, and it also raises questions about privacy, personalization, and bias in its chatbot. Business Insider viewed data on tens of thousands of recent ChatGPT prompts collected by two adtech companies to examine how Sam Altman's company is beginning to serve up ads. While only a tiny fraction of the chatbots' responses include ads, trends have already
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