Special Episode: 20+ CMOs And Marketing Leaders Answer Two Revealing Questions | Part 1
Sebastian Ujică
This special (YouTube-only) episode of the show was recorded live on tape at this year’s Forbes CMO Summit in Aspen. I’m always interested in seeing where there are commonalities, nuances, and differences in fundamental definitions and opinion among the world’s most influential marketers. So, to this end, we asked a couple of dozen of the attendees at this year’s Summit the same two questions: 1. What is marketing today—and, given what’s changed and changing, will it be the same tomorrow ? 2.If
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