With more than a century of some of the most popular film and television content, it's no wonder why Paramount Skydance , Comcast and Netflix are bidding for Warner Bros. Discovery's assets. Paramount made an initial offer in September to acquire Warner Bros. Discovery, leading WBD, which months earlier had announced plans to split itself into two companies , to officially explore a sale process . WBD's plans mirrored those of Comcast — separating out its cable networks from its movie