Ford turns to F1 and bounties to build a $30,000 electric truck

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Ford is promising to deliver an EV truck next year that starts at $30,000 and can compete with Chinese automakers without undermining profit margins. A combination of 3D-printed Lego-like parts, Formula 1 thinking, and a bounty program will help the company hit that target, Ford said Tuesday.  It will have to. Ford took a $19.5 billion hit in December and ended production of its battery-electric F-150 Lightning. It can’t afford for this new EV business strategy to fall flat. Ford’s bet on a

Ford turns to F1 and bounties to build a $30,000 electric truck https://techcrunch.com - 17.02.2026 15:43

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Ford turns to F1 and bounties to build a $30,000 electric truck https://techcrunch.com - 17.02.2026 15:43