Luke Littler applies to trademark his FACE as darts star takes steps to protect fortune

Sport

Darts sensation Luke Littler has made a copyright application in a bid to avoid artificial intelligence (AI) fakes. The 19-year-old world number one is among the hottest sports stars in the world after his astronomic rise as a 16-year-old to becoming a two-time world champion as a teenager. However, he has lodged an application with the Intellectual Property Office (IPO) to prevent AI-powered products using his picture without permission and breaking copyright laws. Littler joins the list of

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