McLaren CEO Zak Brown's Strategy for Revitalizing The Iconic Brand

Sport

On the brink of insolvency five years ago, the team is now dominating on the Formula 1 track—and, under the leadership of CEO Zak Brown, building up its sponsorships to rival Ferrari and Mercedes. Read the full story on Forbes: 00:00 Introduction 00:57 The State of McLaren When Brown Arrived 03:12 McLaren’s Crucial Commercial Fix 07:40 Profitability As A Result of Winning 12:29 Future Revenue Goals, New Sponsorship Opportunities, and Global Reach 18:51 Expanding F1's Global Footprint and Fan

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