1440Sports founder Ricky Paugh joins Forbes to dissect the booming economics of global motorsports. He explore why Formula 1 team valuations are skyrocketing and how B2B giants are leveraging the sport for massive ROI. 00:00 Introduction 00:15 Defining The B2B Niche In Motorsport Marketing 05:48 Measuring Sponsorship ROI And The Client Experience 08:21 Global Expansion And The Strategic Importance Of US Races 13:14 McLaren’s Partner-Led Model And The Price Of Title Sponsorships 17:14 Fan