The World Health Organization May 17 2026 The World Health Organization (WHO) today issues a strong warning over the rapid global expansion of nicotine pouch products, which are being aggressively marketed to adolescents and young people. WHO notes that regulation in many countries is limited or absent, raising concerns about youth nicotine addiction and related health risks. The report comes in the lead-up to World No Tobacco Day (31 May), which this year will focus on tobacco and nicotine