This as-told-to essay is based on a conversation with Alex Cohen, a 42-year-old CEO and founder of Xander Marketing, based in Kent, UK. This story has been edited for length and clarity. I started using ChatGPT in December 2022. When I tried Claude about 10 months later, it was mostly out of curiosity. Even early on, there was a clear difference. Claude has always been a better writer, in my opinion. I run a small marketing firm , and we write a lot of content for brands. When I gave both