The actors guild made protections against AI a key provision of the contract it renegotiated in 2023 that led to a four-month strike. SAG-AFTRA has released a statement September 30 roundly condemning artificial intelligence talent studio Xicoia’s shopping of an AI actor named Tilly Norwood to the industry. News broke from Deadline at the Zurich Summit on September 27 that Hollywood talent agents have been quietly circling Norwood for representation. For the past five months, Xicoia, launched