Steve Jobs gave Tim Cook advice that guided him as Apple CEO. Now it's Cook's turn to pay it forward.
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Steve Jobs once left salient advice for Tim Cook as the Apple cofounder prepared to hand over the reins 15 years ago. Now, the outgoing CEO has some wisdom to impart to his new successor, John Ternus . "What I've told him is that one of the most important decisions he’ll make is where to spend his time, and I would spend it where the greatest benefit to the company and the users are," Cook said during Apple's second-quarter earnings call on Thursday. "And never forget the North Star for the
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