There is a cost to being different. Trust me, I’ve paid it in full, with interest. When I walked into Apple Music as the Head of Global Consumer Marketing, I didn’t blend in. My hair was big. My personality was bigger. My wardrobe didn’t whisper “tech exec.” Once, BuzzFeed called me “the coolest person to ever go onstage at an Apple event.” Flattery aside, it taught me that being different draws attention, but it also draws fire. People will celebrate you publicly, only to turn around and