Banning vegetarian meat knock-offs from using names like “steak” and “chicken” isn’t likely to kill the alternative proteins sector, if the supermarket ubiquity of Oatly and Alpro is any guide. Years before the debate over banning meat-free “steaks” and veggie “burgers,” the EU barred plant-based drinks and spreads from carrying labels such as “milk” and “yogurt.” Yet those rules ultimately failed to make a dent in the flourishing market for vegan dairy alternatives. “Despite the regulation, we