5 Brands That Dominated the Social Conversation During Paris Fashion Week
Silviu Bucătaru
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week. BoF INSIGHTS PULSE is a new AI-powered tool that analyses user-generated content on social media and turns it into actionable intelligence. At Paris Fashion Week, the Schiaparelli show was the most talked about on Instagram and TikTok, followed by Coperni
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