Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studios

Entertainment și Cultură

LOS ANGELES (AP) — While much of Hollywood was consumed by the streaming wars, Issa Rae was studying a different mode of entertainment thousands of miles away: microdramas. No stranger to creating a successful online series, the Emmy-nominated actor and producer became intrigued by China’s booming market for the short, mobile-first soap operas , seeing its potential to build audiences and intellectual property. In May, Rae’s Hoorae Media released the thriller “Screen Time,” one of the first