There was a time when—in a predominantly CPG world—product and brand were inextricably linked parts of the marketer’s remit, but now—in a tech driven world—they’ve become increasingly separated organizationally. Engineers and product developers here—marketers over there. In this episode Seth speaks with Lorraine Twohill, the long-time CMO at Google, someone who understands product marketing, arguably as well as anyone ever, and better than almost anyone ever. As Google’s CMO, Lorraine oversees