Radical Jaguar rebrand and new logo sparks ire online
Tehnologie
NEW YORK: A promotional video for a rebrand of British luxury car brand Jaguar is being criticised online for showing models in brightly coloured outfits – and no car. The rebrand, which includes a new logo, is slated to launch on Dec 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata Motors, has been promoting it online. The Jaguar brand is in the middle of a transition to going all-electric. “Copy Nothing,”
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