Even the most loyal fans of the distributor are not pleased with its $75 million partnership with Google DeepMind to develop AI workflow tools. A24 got its first taste of artificial intelligence backlash in 2024 when it released AI-generated posters for “Civil War,” then its most expensive release to date. Why did a movie about photojournalism use artificially generated images to promote it? Didn’t this film have a big enough budget that it didn’t have to use AI for the marketing? Did they