Buzzy K-beauty brand is popping up in NYC Thursday — where and how to score limited-edition goodies
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No need to jet off to Seoul for your next beauty binge. Viral K-beauty brand JSM Beauty is hosting a pop-up in NYC’s Union Square, complete with plenty of aesthetic photo opps. Named after the founder and one of South Korea ’s most influential makeup artists, Jung Saem Mool, the brand will show off its Glass Skin Atelier experience from Thursday, May 28, to Saturday, June 2, at 31 E. 17th St. Visitors will have the complimentary opportunity to try JSM Beauty’s unique augmented reality shade
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