Apple is increasing the price of MacBooks and iPads worldwide due to rising memory and storage chip costs . The iPhone maker has hiked the prices of some laptops and tablets by almost 20%, saying the electronics industry is facing an "unprecedented challenge" due to an "extraordinary surge" in demand for chips to power AI data centres. "We have never seen a component price increase this much, this quickly," the company said - adding it was "working tirelessly to find solutions". While Apple has