This summer, the PR agency Bospar was preparing a major announcement for its client, the AI computer vision company RealSense, when it discovered an awkward problem. When Bospar asked ChatGPT, Claude, Gemini, or Copilot for information about RealSense, each one provided a version of the same answer: RealSense was no longer in business. In reality, the company was on the verge of announcing a spin-out from its parent, Intel, and a $50 million funding round. How could RealSense get top-tier press