After earlier this year launching a marketplace that allows websites to charge AI bots for scraping their content, web infrastructure provider Cloudflare is pushing for increased regulation in the AI sector. The company’s chief executive Matthew Prince says he’s in London to speak with the U.K.’s Competition and Markets Authority (CMA), where he’s proposing stricter rules on how Google should be able to compete in the AI race, given its search dominance. The CMA earlier this month designated