Pernod Ricard and Mediascope bring festival energy to major retail chains through memorable in-store experiences in Summer Mix campaign
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Pernod Ricard Romania and the trade-marketing and innovation agency Mediascope raised the bar for off-trade experiences this summer with the Summer Mix campaign, dedicated to the Absolut, Jameson, Bumbu, Havana and Malfy brands. Under the headline “Your festival brands give you back all the fun you had!”, the Summer Mix 2025 campaign aimed to bring the energy of festivals directly to the shelf and to give the specific festival vibe to those shopping in-store. Kaufland, Auchan, Carrefour and
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