Understanding FAANG: The Powerhouses of the Digital Age The term was originally coined by CNBC’s Jim Cramer in 2013 to highlight a group of fast-growing technology firms that were consistently outperforming the market. Since then, FAANG has become shorthand for the driving force behind the digital economy and the bull run that defined the 2010s. Each FAANG company has carved out a unique space in the digital ecosystem. Meta dominates global social networking. Apple blends hardware and services