Mixing machine learning with fertility technology could be a science fiction plot. It can also be a company. Felicia von Reden started Ovom Care in 2023 to build software to make the often strenuous IVF process more efficient and more affordable. Ovom uses artificial intelligence to help doctors determine the right medication and dosage for each patient, and even identify the most viable eggs and sperm in a patient's body. “What makes this company unique is that we have two parts: technical