Brands provide a powerful source of value to companies, and currently, the value of brands, along with other intangible assets such as intellectual property and research and development (R&D), is at an all-time high of $80 trillion globally, according to an analysis by visualcapitalist.com. While the valuation of these assets is subjective, they clearly play a very important role in capital markets. The analysis presents the most valuable brands worldwide in 2025, based on the annual ranking by