Shoppers are rushing to snap up one of the cheapest perfumes on the market just in time for Valentine's Day . B&M customers are raving about a "sweet" and "warm" fragrance that is being hailed as an unrivalled alternative to luxury brands, thanks to its bargain price tag. The cult-favourite scent, La Beauté Shimmer , is currently available for just £3.99 at B&M—a staggering saving compared to high-end equivalents like Jimmy Choo (£71) or YSL Black Opium (£92). According to the official product