DJ and producer Mau P's rise to the top of the global house and techno scene wasn't an accident—it was a masterclass in reinvention. Forbes goes backstage with Mau P where he gets real about the mental toll of touring, why he uses organic viral moments to his advantage and the exact strategy he used to scale his brand massively in the US compared to Europe. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium

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