Accenture Song CEO David Droga On The Difference Between Solving And Selling

Advertising

Despite everything that’s changed and changing, a lot of the c-suite still thinks marketing just means “advertising”—which is a pretty outdated perspective. In this episode, Seth speaks with David Droga, for decades a legend of the advertising, marketing and business worlds, to get the POV of a CEO who both understands marketing and who talks to CEOs who do not. Founder of the eponymous Droga5 in 2006, which has been named Agency of the Year more than 25 times, since September 2021, David’s

Tag-uri: Advertising