Artificial intelligence is helping marketers keep up with the rapid pace of change in the advertising industry, allowing them to stay nimble while also expanding their creative capabilities, says Kern Schireson, CEO of the full-service advertising agency Known. That’s making it easier for marketers to know exactly what you want — and how you want to see it. “It’s a real asset to us as we look to work through a bunch of complex decisions on where and how to introduce messaging, where it’ll be

Tag-uri: Advertising