An unexpected theme of this year's Super Bowl ads: tech glitches
Advertising
A Super Bowl ad is meant to serve as a victory lap for tech companies. But on advertising's biggest night of the year, some brands were undone by the very thing they were supposed to be showcasing: technology. Mr Beast and Salesforce teamed up to offer viewers a $1 million prize if they could be the first to crack clues hidden in a Super Bowl ad, and elsewhere, in an online treasure hunt. However, some hopeful contestants were immediately foiled by delays in receiving their registration emails.
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