SAN FRANCISCO - As Google's trial on allegations of building an illegal monopoly in advertising technology nears its close, experts said the financial risk of losing the case is minimal for the tech giant best known for its search engine. The U.S. Department of Justice and a coalition of states accuse the Alphabet unit of illegally monopolizing markets for the technology that publishers and advertisers use to buy and sell ads on websites. Google rested its case on Friday. Closing arguments are

Tag-uri: Advertising