Apple has made a notable hire that could signal its intent to move into ads on Apple TV Plus. The company has hired advertising exec Lauren Fry to “to help build a video advertising business for its Apple TV Plus streaming service,” according to The Information . Apple has been turning more to ads to help grow its revenues; it added new ad placements in the App Store last year and reportedly wants to bring ads to apps like Maps, Books, and Podcasts , so it’s not surprising that it’s looking at

Tag-uri: Advertising