SYDNEY: Australia will force Meta and Google to pay for news shared on their platforms under a new scheme unveiled on Thursday (Dec 12), threatening to tax them if they refuse to strike deals with local media. Traditional media companies the world over are in a battle for survival as precious advertising dollars are hoovered up online. Australia wants big tech companies to compensate local publishers for sharing news links that drive traffic to their platforms, an idea they have baulked at in

Tag-uri: Advertising