Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to. Popular beauty brands like Summer Fridays and Patrick Ta Beauty have managed to build big online followings through deft social media strategies. To stand out from the pack and grow their overall brand awareness, they’re taking their marketing

Tag-uri: Advertising