Advertising is going through a “dullocalypse,” according to Eatbigfish’s Adam Morgan, effectiveness expert Peter Field, and System1’s Jon Evans. Launched at Cannes Lions 2024, the Extraordinary Cost of Dull research project revealed more than half of adverts tested as dull, triggering no emotional response whatsoever. VML data also reveals that 72% agree that very few brands really stand out as different—they’re all pretty much the same. By Romanita Oprea According to Morgan, Field, and Evans,

Tag-uri: Advertising