Iconic car maker Jaguar has unveiled a radical relaunch - part of a seismic shake-up across the wider industry. Jaguar’s Type 00 concept car is designed to set the tone for the legendary British marque’s all-electric future. Bosses are desperate to shed its older “Jag-man” image and appeal to younger drivers. A production version is expected to cost more than £100,000. But the model’s ‘Barbie pink’ colour was mocked by some, while others branded a pre-launch advertising campaign - minus any car

Tag-uri: Advertising