Spending on highly-anticipated Christmas adverts in the UK is hitting record highs. Advertisers are projected to spend £10.5 billion over the festive season , according to industry trade body the Advertising Association and data provider WARC. Films have already been launched by the likes of Aldi , Marks & Spencer , Boots and Asda . The record spending on campaigns by retailers hoping to stand out and attract Christmas shoppers is an almost 8% increase from the £9.7bn spent last year. Excluding

Tag-uri: Advertising