A new US antitrust case claims that Google has monopolised digital advertising by unlawfully excluding its competitors. It could change ad tech and the entire internet, says a senior lecturer of law from the University of Queensland. BRISBANE: One month after a United States court ruled Google had illegally maintained its monopoly on internet search, the tech giant will this week face the start of yet another important antitrust case. This new case is focused on Google’s online advertising

Tag-uri: Advertising