We study the nature and determinants of dialogue between political candidates in television advertising. We characterize dialogue as both candidates advertising on the same campaign theme (e.g., “Economic Policy”). We model candidates’ propensity to engage in dialogue and link race competitiveness with messaging overlap. We show that it is theoretically ambiguous whether more competitiveness increases dialogue. Using data on television advertising for U.S. House and Senate races from 2012 to

Tag-uri: Advertising