TOKYO: When Japanese ice pop maker Akagi Nyugyo raised its prices a meagre 10 yen in 2016, its sombre-faced management appeared in a one-minute commercial, bowing silently in apology as a melancholy folk song lamented the inevitability of price hikes. Almost a decade later, the Saitama-based company has changed its tune - a tongue-in-cheek advertising campaign last year promised in a series of photos to bow successively deeper for each of its next three price hikes. The lighter-hearted spin

Tag-uri: Advertising