EU Court of Justice bars Meta from using public third party data for targeted advertising

Advertising

Oct. 4 (UPI) -- The European Court of Justice ruled Friday that Meta's Facebook and other social media cannot use sexual orientation or other sensitive public data from third parties for targeted advertising. Social media cannot freely use all personal data obtained for advertising without restrictions, the court said. Third parties have to process that data in compliance with GDPR rules. Advertisement Privacy activist Maximilian Schrems filed the case in Austria when he was targeted by

Tag-uri: Advertising Austria Facebook

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